I worked with Starbucks to create this highlight video capturing the magic of their annual Red Cup Cheer campaign where they give back to 200 charities across the UK. I was tasked with building content that amplified the campaign's reach and impact on social media. I spent a few weeks travelling across the UK with minimal equipment, meeting the causes involved in the campaign and capturing the effect that Starbucks were having on the community. Starbucks were over the moon with the results, stating that the campaign performed better than their collaboration with Taylor Swift!
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People reached
Causes supported