Mini Metro was coming to the Nintendo Switch with BIG new features, namely motion control and multiplayer. With Mini Metro, it's easy for players to get into a state of flow, and that's also something the client and I really wanted to showcase with the concept. I developed a treatment that showed off the new features, felt fun & portable, and captured that state of flow. The result was an ad where players of the game get lost in a trance-like dance battle on a subway train. I enlisted a local choreographer to create a four-person dance routine and worked with the producer to achieve the production quality we wanted on a tight budget.
Show off the unique control system that Radial developed
Capture how much fun it is to play Mini Metro with friends
Mini Metro puts players into a state of flow that is trance-like
We assembled a 30-person crew for the shoot, including a large lighting team. Originally we wanted to shoot on a subway train, but we quickly realized the budget wasn’t going to cover the massive costs charged by Vancouver city transit. As a solution, we rented a 1960s NYC bus and parked it in a car park. We then had the lighting team use the “Poor Man’s Process” with the lights outside to create the appearance of the "train" in motion.