Create authentic-looking fake phone footage of a NINJAGO dragon chasing a Fortnite battle bus across London, landing on Big Ben. I creatively directed the project for ICHI and directed the shoot on Westminster bridge. I worked with my talented VFX team on all the micro-details that brought it all together.

The result was a scroll stopping visual spectacle that was fun and exciting that pushed the boundaries of what is possible in FOOH. Featuring water simulation, building destruction, and FOOH footage on on-screen phones without a complicated comp pipeline. The LEGO Group said it was the best experience working with an external agency that they could remember.