Survios + MGM Studios wanted to promote this game to a new audience. Not your typical VR gamer, but someone who purchased the Oculus Quest 2 during the lock-down in order to keep fit at home. So we created a concept that feels like a sports commercial aimed at a diverse fitness audience.
We needed the spot to have attitude, and feel empowering. As this new player-base were about problem solving, and doing whatever it takes to get the workout they need, we wanted to show each character as a skeptical but determined fitness-fan who finds a new way of staying fit with the Oculus Quest 2.
A key part of VR is getting sucked in and immersing yourself in a game. We wanted to show how this could be a huge advantage while working out so as the spot develops, we slowly take away elements of the real world and change their environment with lighting and props.
We shot this ambitious project over one day. Due to the large amount of shots I needed to get through, we devised a carousel system where talent would arrive at staggered call times throughout the day, go through make-up & wardrobe then arrive on set for their scenes. This meant we had to make sure the shot list and setups were easy to switch between. The team on the day were a well-oiled machine and we were able to get through almost 30 shots with 8 different setups.